Don’t Choose a Home Based Business Until You Know the Top 7 Keys For Success

It is one thing to have a home based business but it is quite a different thing to have a SUCCESSFUL or PROFITABLE home based network marketing business.This article discusses the top seven Keys for Success in choosing a multi-level marketing home business.Key to Success #1: Research Home Based MLM Business Opportunities in General Before You Commit To Any Specific One–Get a Good idea of What Network Marketing Is and What It Isn’tBe open ended in your research. Robert Kiyosaki of Rich Dad fame did an inexpensive little book and CD on network marketing. He calls it the Business (Model) of the 21st Century and says if he had to do it over again, he would use network marketing to build his business empire. Why? Because marketing through networks has proven to be efficient, global, incredibly lucrative, personally fulfilling and is open to anyone to share in its wealth, without regard to race, religion, sex, education and so on. These are some of the reasons why successful entrepreneurs like Donald Trump and Warren Buffett have become network marketers. Include research that is critical of network marketing but decide for yourself.Key to Success #2: Compare Apples to Apples and Oranges to OrangesTop MLM/network marketing businesses have some characteristics in common so do comparisons. (It is wise to compare before you join.) Look for positive answers to the following questions:Is the organization in a growing market? Examples of some growing markets are the Green Movement, Health and Wellness and Internet ShoppingIs the organization promoting products, information or services that should be purchased over and over?Is the organization promoting products, information or services that cannot be found just anywhere, at any time or at lower cost?Is the organization generous in its leverage rules? How much residual or passive income can you earn from the income and recruitment activities of your downline and how far down do you override? In short, can you benefit from profitable home based businesses you help develop?Key to Success #3: Know the Basic Approaches to Network MarketingThere are roughly three ways to go about building an MLM business, but specific businesses may be combinations of the approaches. Some stress recruitment or network building while some focus on selling particular products. These two approaches are often combined but you should determine what has top billing. The third approach is more personal and can be used with either of the other two. In this approach, you develop your “brand” or expertise that helps develop people and businesses in your network and community.Key to Success #4: Specific Business Opportunities Must Appeal to YouThis is not a one size fits all opportunity. Consider your strengths and weaknesses (write them down). I once heard a very prominent and wealthy network marketer say that he was surprised at his great success because he didn’t like people. It took me a while to figure out he meant he wasn’t comfortable in “working a room” but he was an incredibly effective writer and seminar participant. He picked businesses that showcased his talents. There are opportunities for everyone, but be mindful of your strengths and weaknesses, likes and dislikes. Of course if an organization appeals to you, consider it no matter what. Personal development is an integral part of network marketing and being a successful home based entrepreneur.Key to Success #5: Comprehensive and Continual Training Must Be AvailableDoes the opportunity provide comprehensive and regular training at no or moderate cost? Is the program easy enough for you to duplicate and make available to people you recruit? How successful is the training and how is it made available? Is it online? And what assistance do higher ups (the upline) offer?Key for Success #6: The MLM Opportunity Must Have an Effective Online Marketing SystemAny work from home business that does not use or encourage online marketing in a credible format cannot successfully compete in this day and information age. While you may not be internet savvy at this point, require your MLM opportunity to be. Its marketing system should help you sell product(s) AND attract recruits.Key for Success #7: The Gut Instinct TestThis is my favorite key for success: no matter how good the opportunity looks or how many of your friends and family have joined or how fast, if it doesn’t feel right to you, step back. I’m a firm believer in instinct and while you may not be able to put your finger on it, trust your gut and keep your money in your pocket until you are comfortable with a decision.

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